The brief ✦

Take a gourmet burger restaurant and food truck from nothing to a full brand: the name, the logo, and everything a launch would need.

The challenge ✦

Street food is loud and crowded. The brand had to feel premium enough for a sit down restaurant but playful enough to stop someone walking past a truck window.

My role ✦

All mine, from the first moodboards to the final artwork on every single touchpoint.

Creative direction ✦

I leaned into retro diner nostalgia with warm reds and mustard yellow that make you hungry just looking at them. Familiar, indulgent and impossible to miss.

Across channels ✦

One identity doing everything: packaging, staff uniforms, the truck itself, posters, stickers and social promos.

The outcome ✦

A complete launch ready brand kit that works just as hard on a burger box in someone's hands as it does on the side of the truck.

The brief ✦

Reinvent the classic playing card deck as something premium and collectible, with the top 13 pop artists of all time illustrated across the face cards.

The challenge ✦

Younger audiences find traditional decks boring. FLAIR had to feel like art and music in your hands while still working as one deck, not 52 separate ideas.

My role ✦

The whole brand was mine: the name, the logo, the style guide, the packaging and every single card illustrated by hand.

Creative direction ✦

FLAIR means natural talent, a little wink at each artist's signature style. The logo's cuts and shadows bring the competitive thrill of a card game, all wrapped in a vivid gradient world.

The process ✦

I started by getting to know the audience, what they love, what bores them, and what other card brands were doing. Once the strategy was clear, the fun began: naming the brand, building moodboards, and designing and illustrating the deck itself.

The brief ✦

Design a website for Park Lane Wellness, a premium spa based in Mayfair. It needed to feel modern, clean, professional and above all premium, matching the calibre of the location and the clientele.

The challenge ✦

Luxury online is easy to overdo. The site had to feel expensive and effortless at the same time, guiding visitors to book without ever feeling busy or salesy.

My role ✦

I designed the full website experience, from layout and user flow to the final visual design and how it feels to move through the pages.

Creative direction ✦

Full bleed photography, generous space and elegant serif type set against a restrained palette, so every screen feels calm, confident and distinctly Mayfair.

The outcome ✦

A live website that positions Park Lane Wellness as the private sanctuary it is, turning browsing into bookings.

The brief ✦

Design the UI and UX for Escape, a music app where musicians and their audience actually meet, and finding new music feels effortless.

The challenge ✦

Most music apps treat listeners and creators like separate species. Escape needed one experience where both feel at home, without getting cluttered.

My role ✦

I led the UI and UX during my internship at Roadelabs, from user flows to how every screen looks and feels to use.

The process ✦

The full design thinking journey: talking to users through surveys, building personas and empathy maps, mapping the app's structure, wireframing, moodboarding, then polishing the final screens with feedback along the way.

Creative direction ✦

A dark, immersive interface that keeps the music centre stage, with bold gradients that feel more like a gig than a library.

The brief ✦

Design the brand identity for KOBLE, a platform for reconnecting with old peers and turning lost touch back into friendship.

The challenge ✦

Staying in touch is genuinely hard, and most platforms in this space look the same. The logo had to say reconnection at first glance.

My role ✦

Core logo design, brand elements, and rolling the identity out across every touchpoint.

Creative direction ✦

The name itself hints at connection, and the O is built from little figures coming together from different directions, so the app's whole mission lives right inside the logo. Vibrant blues and white keep it clean, modern and trustworthy.

Across channels ✦

From the mobile UI to ID badges, lanyards and print.

The brief ✦

Ongoing social content for a wellness and massage studio, teaching and tempting in equal measure while protecting that premium sense of calm.

The challenge ✦

Wellness content online is usually either too clinical or too generic. These posts had to inform without breaking the spell that makes people book.

My role ✦

I create eye catching Instagram posts built to stop the scroll, using carousel formats that pull people in and make them swipe to see more, turning passive scrolling into interaction.

Creative direction ✦

Calm and editorial, with soft photography and restrained type, so even an educational carousel feels like part of the treatment rather than an advert.

Across channels ✦

Educational carousels, seasonal campaigns and story formats, all designed to sit beautifully together as a feed.

The results ✦

An ongoing retained relationship since 2026, with the carousels now a core part of how the studio shows up on Instagram month after month.

The brief ✦

Social creative for a sofa retailer selling used, ex display and new pieces, built to earn trust and bring in enquiries.

The challenge ✦

Used sofas and premium do not usually sit in the same sentence. The job was making them, while keeping things fun and honest so people trust the quality without feeling sold to.

My role ✦

I shape how the brand shows up on social, making it feel premium and fun at the same time through more creative, unexpected ways of depicting the sofas.

Creative direction ✦

Honest, playful copy paired with clean lifestyle photography, so the brand comes across upfront and likeable instead of salesy.

Across channels ✦

Carousels built for Meta and Instagram that work as single slides or as one satisfying swipe through.

The results ✦

An ongoing retained relationship since 2026, with the carousel approach now the backbone of the brand's social presence.